Throughout the past several years, it is no secret that many timeshare developers have made a name for themselves in the industry. Exponential growth had many consumers looking at timeshares as a luxury product that they one day hope to be able to afford. However, once consumers purchase the timeshare, many realize that they have purchased something that they didn’t exactly want. But how could this happen?
Because of the overwhelming consumer disappointment with their timeshares, there have been multiple studies to pick out the underlying cause of the disappointment. These studies focused on all areas of timeshare ownership from the sales process to the buying process to the ownership of the timeshare. These studies found that most of the disappointment comes from the tactics that many timeshare salesmen use to sell the property. With that said, there has been laws put into place to stop timeshare salesmen from using forceful and aggressive sales tactics in selling these properties.
Forceful And Aggressive Sales Tactics Include
- Long Tours: One of the most commonly used aggressive sales tactics in the timeshare sales industry is long tours. Studies have shown that consumers who look at a luxury product such as timeshares for longer than 90 minutes felt more of a sense of urgency to buy the property without rational thought. Therefore, it is now unlawful for a timeshare salesman to allow you to purchase a timeshare directly following a tour that lasted longer than 90 minutes.
- False Sense of Urgency: Another forceful sales tactic that many consumers have experienced during the purchase of a timeshare is a false sense of urgency. Simply put, this is when a timeshare sales representative tells the consumer that this may be the only chance the consumer gets the chance to get a deal like this. Creating a false sense of urgency does indeed increase sales rates however this also increases dissatisfaction with timeshares. Therefore, it is unlawful for timeshare salesmen to provide consumers with a false sense of urgency during the timeshare sales process.
- Rushed Closing: Another commonly used forceful and aggressive sales tactic by timeshare sales representatives is a rushed closing. Rushing a closing of any property can cause the consumer to miss important points in the documentation. Points that may cause consumers not to want to purchase the timeshare. With that said, it is unlawful for timeshare sales representative to make consumers feel rushed in any way during the closing process
There’s More…
To be honest with you, there are 52 examples in total. With that said, I don’t have enough time to include them all. However, the tactics above are the most commonly used forceful and aggressive sales tactics in the timeshare sales industry. If you feel you have been victimized by timeshare sales representatives, I strongly urge you to call American Resort Resolutions!